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 E-commerce : 10 tips to optimize your product sheets and boost your conversions

 

1  Treat the CTA (Call-To-Action)

 

You need to think about the central element of your product sheet: the CTA, or in other words the call-to-action button. The most commonly used CTA is: Add to cart. Many e-commerce sites now offer several types of call-to-action: Add to favorites, Remove from store, etc. This also gives users other choices and can increase conversions in the short or medium term.

 

Tips for an effective CTA :

 

·         Set up a visible CTA as soon as the visitor lands on the product page, they should not have to scroll the page to find this CTA, which is the key element for your conversions.

·         Pick a single CTA color that catches your eye at a glance.

·         Remember to apply a font size large enough and a text color that is easy to read for visitors.

 

2  Think about the title of the product sheet

 

Your article must be easy to identify by visitors but also by search engines (SEO). Choose a title that best matches your product (name, brand, color, etc.), while thinking carefully about the main keywords to insert to optimize your natural referencing. Also remember to make this title visible on your product page so that visitors can see what it is right away.

 

 

3  Display a clear price

 

Like the CTA, the price of the product must be displayed clearly and visible from the top of the product sheet. It is also wise to provide information on the different delivery methods and prices offered so that the visitor can quickly see the total price of their purchase.

 

4  Work on the text description of your products

 

Visitors will be able to obtain additional information about the product and this will help reassure them and encourage them to take the act of purchasing. Remember to describe the product from A to Z (size, material, colors ...), offer a size guide or a user manual if necessary. To help visitors and make information clearer, use bulleted lists rather than large descriptive paragraphs.

 

5  Suggest images that allow you to visualize the product

 

Very important: the product visuals. It is essential to offer several visuals that allow visitors to see the product from several angles and to project themselves on the size and volumes. You will also have to be careful that your visuals are of good quality (no fake photos from image banks ...) because Internet users cannot see the product in real life, so you have to make them want to buy the product from through realistic and authentic photos. The plus offer a video of the product. Consumers increasingly appreciate being able to view the product on video and this can help validate a shopping cart.

 

6  Add reinsurance elements to your product sheet

 

There are essential elements to reassure visitors to your e-commerce site.

On your product sheets, it is relevant to display :

 

·        Payment terms,

·        Security of transactions,

·        The delivery methods,

·        The estimated delivery date,

·        Product information (stock, sizes, colors, etc.),

·        The origin of the product,

·        Customer reviews,

·        Your return policy...

 

7  Add messages to create a sense of urgency

 

You can place certain messages on your listings to create a sense of "urgency to buy" with your visitors (without overdoing it, avoid misleading messages). Some examples: display the available stock (number of items remaining), indicate the number of people looking at this product in real time, highlight the deadline for the promotion applied to a product..

 

8  Make sure your product page fits well on mobile

 

Don't miss out on mobile conversions! To do this, make sure that your product sheets are optimized for mobile browsing and that all the elements are easily accessible and clickable (CTA, product description, customer reviews, etc.). It is important that visitors can place an order on mobile as easily as on a computer.

 

9  Propose additional products at the bottom of the page

 

If a visitor doesn't like the product, consider suggesting products similar to the one they are viewing. This technique is called cross-selling. This allows a visitor to stay on your site longer because they will consult other products that they may like, thus increasing your buying opportunities.

 

10  Optimize SEO for your product sheets

 

 'It maybe a detail for you, but for Google it means a lot  '. You will also need to think about SEO optimization of your listings to be the best possible ranking in the search engine results and get more traffic.

The Are Some Tips To Help You :

 

Work on your tags: make sure they are filled in with the main keywords (Title, Meta Description, alternative texts for images),

Create a unique product description: do not forget to structure the description with titles (h1, h2, h3 ...), and add keywords to respond to potential queries from Internet users. In particular, you can rely on keyword research tools used by SEO specialists.

Perform technical optimizations: consider improving the time it takes to change pages by relying on web performance tools and also make sure that the file is well indexed by search engines, via the Google Search Console.