How to create a Google Analytics account
Here are the essential steps to create a Google
Analytics account :
1 Connect to the site: create an account by
clicking on Start for free and enter a contact email address.
2 Configure a property: in other words, fill in
your website or application.
3 Configure a report view in your property: this
allows you to display the data according to filters.
4 You can insert multiple tracking codes into
your website to collect visitor data at your property:
· Add a tracking code on WordPress
· Add a tracking code on blogger
· Add a tracking code on Shopify
5 Configure
your Analytics account, properties, and views based on the data
you want to collect.
What is Google Analytics ?
Google Analytics
is a free statistical tool, offered by Google since 2005. It is accessible to
any website owner whose number of page views per month does not exceed 10
million.
You can then configure Google Ads with
your account and your site. It is an advertising network that allows, among
other things, paid ads in Google search engine results. Three quarters of the
international market uses Google Analytics for the purpose of
analyzing their website audiences. In addition, it provides personalized
reports and performance indicators. It allows, among other things, to follow :
∞
The number of
visitors and their origins
∞
The number of
pages viewed
∞
Time spent on
site
∞
The bounce
rate (is the act of going from one web page to another)
∞
Queries typed
by Internet users before arriving on your site
Features of the traffic monitoring tool
Beyond the costing and the origin of the traffic, Google
Analytics has several features to optimize the referencing of its site
and, therefore, its turnover. Among them, you have :
1
Email
alerts
You can create your own alerts to report a sudden drop
in traffic, for example, and offer sales to your customers at that time.
2 Analysis and optimization of
your conversion rate
You can analyze how the user moves around your site.
Does the visitor to my site follow the predefined page order, going from the
home page to the order page, then to payment ? What articles does he abandon?
What are the most eye-catching blog posts ?
3
Advanced segments
You can segment a defined target to analyze the
behavior of users who surf on your site from the whole world, to adapt your
services.
4
Excluding internal traffic from
reports
It is a filtering service that allows you to exclude
internal traffic from users analyzing the site. For example, if you find that
you have a large number of calls on your page, you will distinguish between
calls coming from customers and those resulting from load testing.
5
A click map
This map shows you the number of clicks recorded for
each element of your page. So you can know what content you need to optimize.
What are the general appreciations of this tool ?
·
The
advantages of Google Analytics
·
Accuracy of
traffic on its site
·
Know the
conversion rate of your site
·
Know where
each user comes from
Its disadvantages
·
Results
sometimes approximate
·
Your site
data is collected by Google and accessible to everyone
Website optimization
Remember that a well-optimized website is one of the
keys to success. Before thinking about analyzing your data, your site must
first be well built. Website creation training is useful for learning how to
properly optimize your pages.
Alternatives to Google Analytics
If you don't want to create a Google Analytics
account right away, you can try out other statistical tools such as StatCounter, Gauges,
Simple Analytics,
or Fathom
Analytics. Check your CPF balance (Professional
Training Account).
In short, Google
Analytics is a way to collect and analyze how visitors navigate its
website, in order to develop its marketing strategy. 80% of companies use this
free tool, which has become essential. It only takes a few minutes to create a Google Analytics account. Relaunch your business
and conquer new customers.
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