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How to create a Google Analytics account

 

How to create a Google Analytics account

 


How to create a Google Analytics account
This is a screenshot from the google analytics site




Here are the essential steps to create a Google Analytics account :

 

1  Connect to the site: create an account by clicking on Start for free and enter a contact email address.

 

2  Configure a property: in other words, fill in your website or application.

 

3  Configure a report view in your property: this allows you to display the data according to filters.

 

4  You can insert multiple tracking codes into your website to collect visitor data at your property:

 

·      Add a tracking code on WordPress

·      Add a tracking code on blogger

·      Add a tracking code on Shopify

 

5  Configure your Analytics account, properties, and views based on the data you want to collect.

 

What is Google Analytics ?

 

Google Analytics is a free statistical tool, offered by Google since 2005. It is accessible to any website owner whose number of page views per month does not exceed 10 million.

 

You can then configure Google Ads with your account and your site. It is an advertising network that allows, among other things, paid ads in Google search engine results. Three quarters of the international market uses Google Analytics for the purpose of analyzing their website audiences. In addition, it provides personalized reports and performance indicators. It allows, among other things, to follow :

 

  The number of visitors and their origins

  The number of pages viewed

  Time spent on site

  The bounce rate (is the act of going from one web page to another)

  Queries typed by Internet users before arriving on your site

 

Features of the traffic monitoring tool

 

Beyond the costing and the origin of the traffic, Google Analytics has several features to optimize the referencing of its site and, therefore, its turnover. Among them, you have :

 

1       Email alerts

 

You can create your own alerts to report a sudden drop in traffic, for example, and offer sales to your customers at that time.

 

2   Analysis and optimization of your conversion rate

 

You can analyze how the user moves around your site. Does the visitor to my site follow the predefined page order, going from the home page to the order page, then to payment ? What articles does he abandon? What are the most eye-catching blog posts ?

 

3   Advanced segments

 

You can segment a defined target to analyze the behavior of users who surf on your site from the whole world, to adapt your services.

 

4   Excluding internal traffic from reports

 

It is a filtering service that allows you to exclude internal traffic from users analyzing the site. For example, if you find that you have a large number of calls on your page, you will distinguish between calls coming from customers and those resulting from load testing.

 

5   A click map

 

This map shows you the number of clicks recorded for each element of your page. So you can know what content you need to optimize.

 

What are the general appreciations of this tool ?

 

·      The advantages of Google Analytics

·      Accuracy of traffic on its site

·      Know the conversion rate of your site

·      Know where each user comes from

 

Its disadvantages

 

·      Results sometimes approximate

·      Your site data is collected by Google and accessible to everyone

 

Website optimization

 

Remember that a well-optimized website is one of the keys to success. Before thinking about analyzing your data, your site must first be well built. Website creation training is useful for learning how to properly optimize your pages.

 

Alternatives to Google Analytics

 

If you don't want to create a Google Analytics account right away, you can try out other statistical tools such as StatCounter, Gauges, Simple Analytics, or Fathom Analytics. Check your CPF balance (Professional Training Account).

 

In short, Google Analytics is a way to collect and analyze how visitors navigate its website, in order to develop its marketing strategy. 80% of companies use this free tool, which has become essential. It only takes a few minutes to create a Google Analytics account. Relaunch your business and conquer new customers.

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