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 6 essential statistics to improve your blog posts

 

Today, blogging seems to be essential for any business that wants to make itself more visible on the web and attract new customers through it.

 

But what are the real benefits of blogging? Is it that important to your content strategy?

 

The answer in numbers.

 

Statistic # 1 : Companies that publish more than 16 articles per month have 3.5 times more traffic

 

the more content you create on your blog, the more visitors you attract. Businesses that publish more than 16 articles per month even have 3.5 times more traffic than those that post between 0 and 4.

 

Indeed, blog posts are generally long (over 1000 words) and deal with a very specific topic. Therefore, they are certainly aimed at a reduced number of Internet users, but these Internet users will necessarily be very concerned.

they will read your article and relay it to their networks. They will be grateful to find exactly the study they are looking for.

 

At the end of the day, not only will the traffic be higher because the click-through rate will be very high for long tail queries, but this traffic will in turn generate a good conversion rate. So, without hesitation, bloggers, to your keyboards.

 

Statistic # 2 : Articles with an image get 94% more views

 

While text is very important, especially for SEO reasons, the power of images is quite formidable on the web.

 

Indeed, articles containing at least one relevant and quality image have an average of 94% more views than others.

 

In the same study, we also learn that news, politics or sports articles are the ones for which images increase performance the most.

 

The ideal is therefore to combine the two: the image plays the role of a call, an attention grabber that will decide the Internet user to take the trouble to read the text of the article.

 

 

Stat # 3 : 6-13 word headlines attract the most traffic

 

The title of an article is at least as important as its content, it is what will generate the desire to click and read a post, and it therefore needs to be tweaked to attract maximum traffic. And that's not to mention the role it plays in SEO.

 

The recipe for a successful title involves different ingredients: syntax, choosing the right keywords, but also length.

 

a good headline is a headline that contains enough information to be exhaustive, yet short enough not to be boring.

 

Remember, there are two different requirements for a good headline: first, rationally informative, and second, to create emotion in the reader. If you can pull this cocktail together in a short headline, you're putting the odds on your side to capture the reader's attention.

 

 

Statistic # 4 : Top Ranked Sites Have Longer Content and Articles

 

While the quality of an article is essential for its readability, relevance and interest to your readers, you should not skimp on quantity on your blog.

 

First, a long article (from 800-1000 words) allows you to tackle the topic in greater depth and provide richer and more complete content. But the amount of words in an article also has a significant impact on SEO.

 

Evidenced by this statistic which shows that, on average, sites ranked in the first positions of search results have much longer content than those relegated to 10th or 9th place, for example.

 

Indeed, a long article generally inspires more confidence than a short article. The length appears as a stamp of expertise, even as academic work for the most in-depth articles.

 

And paradoxically, Internet users accustomed to the ultra-short and ephemeral formats of social networks, clearly distinguish between leisure “scrolling” formats and formats considered more serious of long articles when they do, for example, research before a professional purchase or important real estate.

 

Stat # 5 : Blogging Companies Have 97% More Backlinks

 

Backlinks, that is, inbound links to your site, are an important factor in its natural ranking in search engines.

 

And imagine that having a blog can increase the number of backlinks your website receives, as the same infographic indicates: sites with a blog have 97% more links.

 

A blog therefore helps to make your entire site better referenced, and therefore more visible to Internet users.

 

Statistics #  6: About three quarters of internet users (70 to 80%) actually shun paid ads

 

Of course, paying for an ad is sure to appear in position zero, at the top of search results. But now, it is expensive in Google Ads subscription, and it is far from a miracle recipe.

 

Tired of the omnipresence of explicit advertising, Internet users will always prefer, more or less consciously, non-advertising sites, only powered by their organic traffic. And this, even if the content of the site is strictly the same. It is necessary to keep in mind this powerful psychological force among potential audiences, who will always prefer to have the feeling of quenching their thirst for knowledge rather than going to an explicitly advertising site.

 

This change of perspective is also the basis of inbound marketing (as opposed to outbound marketing, which is more traditional), which bets on making quality information available to the Internet user to let them come to him after having made a good impression on himself.