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 7 tips to improve your personal branding

 

Personal branding is the way of presenting yourself to manage your professional career. As a person, you must promote your personal image and highlight your added value.

 

To attract ideal customers, you have to rely on personal branding, in other words, interpersonal skills, your personal brand.

 

This is where you need to differentiate yourself from your competition. It is important to respect a few rules to be visible to your customers.

   1   Do an audit of your current personal branding

 

It's important to check what your potential customers can find when they search for you online. Type your business name on Google and rate the personal image you convey.

 

Is it rewarding? Does it give a good image of you and your business? Is this what you really want to portray? Then ask your friends, colleagues or friends how they perceive you.

 

This can help you identify your strengths and weaknesses as well as market threats and opportunities from the SWOT strategic analysis tool.

 

When the analysis is done well, it allows the entrepreneur to determine what he is doing well and what needs improvement.

 

2  Define what you want to do

 

You have to define the elements that push you to continue what you are doing. This will allow you to find your conduct to build your professional profile.

 

To do this, you need to ask yourself the following questions: what were your goals? Did you achieve them? Where do you see yourself in 2 years, 5 years or 10 years? What is your study?

 

This information will give you a common thread to keep in mind when you post.

 

3  Determine your own vision of personal branding

 

You are all able to cultivate your brand image to stand out and be unique. The elements that make up your personality are your unique character traits.

 

It is this uniqueness that will attract people to your products and services. Once you've defined your values, it's time to put them forward!

 

4  Define your target audience

 

Finding your target audience is very important indeed, if your current customers do not match this one, at some point, they will pack up without even warning you.

 

So how do you define your target audience and effectively attract the right customers? First of all, it is essential to delve into much more than their need for your products or services.

 

You have to think outside the box and get as many details as possible such as their behavioral and demographic situation, their age, gender and income ...

 

All these details will allow you to better project yourself when creating your content.

 

5  Build your online presence

 

You know that it is essential to ensure your online presence to gain visibility. For this, it is important to work on the content as well as the presentation of your site.

 

You must use as many tools as possible in order to make yourself better known.

 

To be in the best search engine positions, your content must be relevant, interesting and constantly updated.

 

Whether on your website or your social networks, be very clear about your identity in order to gain the trust of your visitors.

 

6  Define your content strategy

 

To build an effective online presence strategy, you must mobilize the various levers at the right time so that the overall communication remains consistent and gives the desired results.

 

Each social network has different objectives as well as its way of communicating. That's why you need to use them in a variety of ways, while keeping the content consistent, coordinated, and structured.

 

To have a regular publication rate, you can create an editorial calendar where all your articles are planned in advance.

 

Indeed, it is still a big job when preparing content, but you will take some weight off afterwards, since all of your content will be scheduled.

 

7  Find your mentor and promote yourself

You will encounter challenges, you will have successes, failures and more questions than answers.

 

The mentor will listen to you, but he will above all be there to guide and advise you in order to follow the right path.

 

Remember that it is important to promote your accounts and talk about yourself indeed through social networks, it has never been so easy to develop your image.