3 free tools to analyze your SEO positioning
Here are 3 free tools to analyze
your SEO positioning.
If you are concerned about the good visibility of your
business on the internet, there is a good chance that such an advertisement
will grab your attention.
Indeed, if you are reading these lines, it is because
you have certainly already built an SEO strategy, reviewing your
content, refining your keywords, etc.
In this article, we have listed for you everything you
need to know about the 3 free tools to analyze your SEO positioning.
1. A Google
feature : the Google Search Console
Love it or hate it, but we might as well say straight
away that Google, with its position as the hegomic search engine on a global
scale, is absolutely essential for your visitors and for you.
Maybe you already use Google Analytics
(which measures a site's audience for free) and Google Ads (paid advertising
features) ?
Now it's time for the Google Search Console,
a real free dashboard to manage the SEO of your site.
The challenge for you is to be able to control and
then optimize the positioning of your site in search results.
The Google Search Console can tell you the
keywords people use to find your site.
You can compare them to the keywords you had
previously selected for your SEO.
But you will get much more : the other sites which
reference yours as well as the details of your best referenced pages.
Finally, functions specific to Google and the
interconnection between its various functions may also be of use to you :
Checking the indexing of your sitemap
Instant sending of an alert message in the event of an
indexing problem
Checking specific problems with AMP (Accelerated
Mobile Pages)
2. A
WordPress plug-in : Yoast SEO
If, like many webmasters, you use WordPress
extensively, you might be interested in the Yoast SEO plugin
option.
Indeed, this formula saves time and is undeniable ease
of use: you write, publish, verify, analyze on a single medium, in the blink of
an eye.
Yoast SEO is the best
known and most popular WordPress plugin. It has the advantage of being
ergonomic and offering many features.
For example, we will appreciate the "Google
preview" option, allowing you to preview your content, your site and your
meta-descriptions as they will appear on Google.
The customizable "Readability" function is
also an interesting SEO tool, since it combines human reading criteria
and crawling criteria for Google crawlers.
3. A Chrome
or Firefox extension : SEO Minion
If you are not using WordPress, a browser
extension may be a good choice for you, thanks to its ease of access.
The whole point of this extension is the on-page
verification it allows. Once downloaded, the extension opens as a vertical
banner to the right of the screen.
We distinguish the categories :
Checking titles - HTML tags - tags, a preview of your
position in the search results (flexible in "preview" version);
Examining internal as well as external links.
The title verification part - HTML tags - tags allows
you to quickly analyze the monitoring of good HTML language practices: concise
title tags designed as a case for the keyword to be inserted, and always a
ratio of a single H1 tag for several H2 and H3 tags.
SEO Minion also checks the
indexability of meta robots tags.
Examining links helps to avoid broken links. Indeed,
404 errors are a bad sign in SEO. And this, for two reasons: first,
Internet users hate having the unpleasant surprise of stumbling upon a dead
end, second, Google robots “hate” 404 errors just as much, because they make
the process longer and more laborious. crawling.
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